I have always had a taste for the lesser appreciated soda flavors, & I felt like most of the labels for these types of sodas were less than appealing. The fictional company bottling these products, The Old Fashioned Soda Co., is a small scale operation & uses all-natural ingredients to make high quality sodas.
My main inspiration was the beer & soda labels of decades past. I wanted for older customers who grew up with these soda flavors, while making the look a bit more contemporary to appeal to a younger market. The series uses a dark gray color scheme with a color unique to each flavor, & the neck decal is reminiscent of old company seals. Follow the link to view my process document.